Circulation

The Challenge: The publisher of a city magazine, circulation 30,000, is working with an out-of-state data house whose costs go up while their responsiveness goes down. Eager to have someone local handle their circulation, but unaware of any existing program, they approach Datascope to take on the project.

The Solution: Datascope researches the field, including BPA requirements for paid and controlled circulation and creates a program for handling their data.

The Result: Circulation becomes one of Datascope's specialties and they expand their client base to include multiple publishers and over half a dozen titles.